RESUME

summary 

 Highly experienced, creative and multitalented Senior Graphics Designer with 15+ years of experience translating client’s need into business solutions through design. Excellent collaborative and interpersonal skills, very strong team player. I’m a talented professional offering extensive expertise on concept development, branding, creation of collateral materials and marketing campaign execution seeking for a compelling job where I can apply my knowledge and creative skills and be challenged.

 

work

    Freelance 2007 – 2021

    • Generating corporate identity projects and websites
    • Working with clients from beginning to end on branding projects
    • Developing creative editorial and packaging design including collateral material as sell sheets, catalogues, banners, flyers
    • Creating, managing and maintaining website projects from beginning to end
    • Collaborating with designers, photographers, copywriters, UX designers, programmers, marketing managers, etc
    • Creating branding and marketing materials consistent to established brand guidelines, digital or printed

    DILMUN 2019 – jun 2021

    • Created and evolved visual and brand identity consistently across all channels and collaterals, including packaging, email marketing campaigns and conversion funnels
    • Designed and worked collaboratively with UX designer and Shopify experts on website design and maintenance
    • Coordinated, created and scheduled content, design, digital ads and campaign integrations
    • Collaborated closely with department managers and vendors on sales and marketing strategies
    • Reviewed and proofed content before publishing

    Merrithew / STOTT PILATES, Toronto 2003 – 2007

    • Redesigned and innovated within a strong established corporate branding specifications
    • Developed creative design including collateral material as sell sheets, inserts, ads, brochures, catalogues
    • Reported to art and creative directors as part of a team of designers on the marketing department
    • Managed multiple projects and prioritized work to meet all deadlines
    • Coordinated and art directed photoshoot

    Freelance, Toronto 2004 – 2007

    • Created and evolved visual and brand identities consistently across all channels and collaterals

    Momentum Magazine 2001 – 2003

    • Editorial junior designer / Digital pre-press assistant

    STUDIES

    • Master in Internet Business MIB – ISDI Mexico  2014-2016
    • WSI Web Marketing Training – HQ Toronto, Canada 2010
    • Web Design – Art Institute of Toronto, Canada 2005
    • Graphic Design Bachelor’s Degree – Universidad Iberoamericana Mexico 1999 – 2003

    Skills

    • Expert in communicating complex concepts visually 

    • Strong conceptual skills, high level sense of design,
      layout and typography, a broad thinker who is able
      to offer a variety of design solutions

    • Able to take projects from start to finish with
      minimal supervision

    • Comfortable making decisions, managing a team
      and liaising with internal or external clients

    • Ability to adapt quickly, handle multiple projects,
      meet deadlines and produce high quality work

    • Excellent interpersonal skills with ability to work
      effectively in a team or work independently

    • Knowledgeable of print and digital production processes

    • Fluent in English and Spanish

    Software

    • Proficient in Adobe Photoshop, Illustrator, InDesign, Acrobat, currently learning Premiere Pro

    • Super comfortable in WordPress and Shopify, able to read and edit php and css

    • Used to working on Asana, Trello, Slack; brainstorming with co-workers and teams on Miro

    • Very familiar with creating email campaigns and flows on Active Campaign / Klaviyo / MailChimp

    • Good understanding of Microsoft Office