RESUME
summary
Highly experienced, creative and multi-talented Senior Graphic Designer with 10+ years of experience translating client’s need into business solutions through design. I’m a talented professional offering extensive expertise on concept development, branding, creation of collateral materials and marketing campaign execution seeking for a compelling job where I can apply my knowledge and creative skills and be challenged.
work
Freelance 2007 – 2022
- Generating corporate identity projects and websites
- Working with clients from beginning to end on branding projects
- Developing creative editorial and packaging design including collateral material as sell sheets, catalogues, banners, flyers
- Creating, managing and maintaining website projects from beginning to end
- Collaborating with designers, photographers, copywriters, UX designers, programmers, marketing managers, etc
- Creating branding and marketing materials consistent to established brand guidelines, digital or printed
DILMUN 2019 – 2022
- Created and evolved visual and brand identity consistently across all channels and collaterals, including packaging, email marketing campaigns and conversion funnels
- Designed and worked collaboratively with UX designer and Shopify experts on website design and maintenance
- Coordinated, created and scheduled content, design, digital ads and campaign integrations
- Collaborated closely with department managers and vendors on sales and marketing strategies
- Reviewed and proofed content before publishing
Merrithew / STOTT PILATES, Toronto 2003 – 2007
- Redesigned and innovated within a strong established corporate branding specifications
- Developed creative design including collateral material as sell sheets, inserts, ads, brochures, catalogues
- Reported to art and creative directors as part of a team of designers on the marketing department
- Managed multiple projects and prioritized work to meet all deadlines
- Coordinated and art directed photoshoot
Freelance, Toronto 2004 – 2007
- Created and evolved visual and brand identities consistently across all channels and collaterals
Momentum Magazine 2001 – 2003
- Digital pre-press assistant
STUDIES
- Master in Internet Business MIB – ISDI Mexico 2014-2016
- WSI Web Marketing Training – HQ Toronto, Canada 2010
- Web Design – Art Institute of Toronto, Canada 2005
- Graphic Design Bachelor’s Degree – Universidad Iberoamericana Mexico 1999 – 2003
Skills
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Expert in communicating complex concepts visually
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Strong conceptual skills, high level sense of design,
layout and typography, a broad thinker who is able
to offer a variety of design solutions -
Able to take projects from start to finish with
minimal supervision -
Comfortable making decisions, managing a team
and liaising with internal or external clients -
Ability to adapt quickly, handle multiple projects,
meet deadlines and produce high quality work -
Excellent interpersonal skills with ability to work
effectively in a team or work independently -
Knowledgeable of print and digital production processes
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Fluent in English and Spanish
Software
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Proficient in Adobe CC: Photoshop, Illustrator, InDesign, Acrobat, currently learning Premiere Pro
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Super comfortable in WordPress and Shopify. Able to read and edit php and css
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Used to working on Asana, Trello, Slack; brainstorming with co-workers and teams on Miro
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Very familiar with creating email campaigns and flows on Active Campaign / Klaviyo / MailChimp
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Good understanding of Microsoft Office